Videoconferencing technology has lowered the barrier to entry when it comes to getting feedback on a case from people in the communities where cases are set to be tried. Wren in particular introduced ...

Perhaps I spend too much of my time talking to Am Law 200 litigators. When I hear the words "mock jury" and "focus group," I start picturing hotel conference rooms, expensive video monitoring ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

SmartFocus.ai also allows users to revisit focus groups after the initial session, transforming what has traditionally been a one-time research exercise into an ongoing strategic resource. Users can ...