Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

Prices are great, selection is just enough, and they have an Aldi Finds aisle that's full of treasures you won't be able to find anywhere else. I've gotten Aldi Lego sets for $6.99, cat scratching ...