Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

FOMO is also a term used as a marketing tool to encourage consumers to jump on products or opportunities. Inside the FOMO study Rivkin's team performed seven experiments across thousands of ...

The average person spends 4 hours and 37 minutes on their phone daily—that’s over one full day per week or six days per month ...

New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from Kantar, GenAI for marketing: ...

From Popeyes and Don Julio to Post Malone Oreos and Pokémon Happy Meals, these collabs are making waves. See what they ...

As a personal finance writer who scrimped and saved for more than a year to fund a backpacking trip around the world, I know what it's like to grapple with FOMO and spending restraints.

We’ve all heard the term FOMO before, but have you ever stopped to wonder why we fear missing out? Here, an expert explains why we get FOMO, and how we can get it under control. If you don’t ...

New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel unprepared ...