Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Companies spend billions of dollars per year on advertising in the U.S. alone, so sometimes it is easy to overlook the dangers of poorly designed marketing strategy and the disastrous effects paid ...

On a lightly breezy afternoon, Carlos Shihady and Maram Shehada stood together at the Point Reyes Lighthouse, where the rocky land juts a finger out into the Pacific, and watched “Carlos [heart] Maram ...

In my last post, I shared that brands and agencies focus on the content and creative of their advertising, in large part because they have little ability to manipulate the way their ads are delivered ...