Looking for the perfect Christmas tree? During the holiday season, many families head to Rochester-area tree farms to cut their own tree. Each year, 25 to 30 million real Christmas trees are sold ...

A 20-foot Fraser fir in Avery County was chosen to be the next White House Christmas tree. The selection Monday came weeks after Helene devastated much of western North Carolina. Channel 9′s Dave ...

Kelly Kitchens and Jenni Greenwell join Good Morning Tri-Cities to talk about the opening of Elizabethton's holiday activities, including the lighting of the Frasier Fir and the Skate by the Doe ice ...

Researchers have taken the best genetic characteristics of the Fraser fir, arguably the most popular choice for Christmas tree, and used them to create a tree that’s taller, prettier, and – ...

North Carolina is a leading producer of Christmas trees, and the Cadillac of trees is their native Fraser fir. It is, though, an evergreen under siege. Paul Garber from member station WFDD reports on ...

The aftermath of Tropical Storm Helene has left a heavy mark on Western North Carolina’s Christmas tree industry, a vital economic engine for the region. Avery County alone has reported the loss of ...

Last year, Hurricane Helene devastated western North Carolina, which is where the popular native Fraser fir tree also used as ...

Christmas Tree Farms have declined over previous 20 years; those remaining farms are experiencing steady sales in 2025.