Functional beverages are exploding in 2026. Discover gut health drinks, electrolyte hydration, and adaptogen trends—and whether they actually work. ByNoel Burgess, Contributor. Forbes contributors ...

Heineken is capitalizing on the nonalcoholic beer and functional drinks markets with a launch that synthesizes the two into ...

Functional beverages risk overwhelming consumers in a crowded market. Brands can respond by making messaging simple, clear ...

Generally speaking, it’s usually a win when things are functional. Functional fitness, for example, focuses on movement patterns you use in everyday life. Functional fashion might bring to mind ...

Functional Brands, Inc. (ticker: MEHA) is an innovative player in the consumer packaged goods sector, dedicated to developing functional food and beverage products that address the increasing demand ...

Functional fitness is a workout philosophy that uses exercises that mimic real-life activities to make daily movement safer and more efficient. Think about all of the non-exercise movements you ...

Functional medicine is a unique health care model that is growing in popularity among clinicians nationwide as demand increases among the patient population, particularly among people coping with ...

Suddenly, it seems mushrooms are everywhere — and not just in places you might expect, like risotto. They're popping up in products like gummies and power bars that capitalize on the claims that ...