CHICAGO Gatorade is in the thick of launching three new products in 2008, including G2, the company’s biggest new beverage in six years. A caffeinated version of Gatorade’s Propel enhanced water also ...

Gatorade is launching a brand-new “Lower Sugar” line and, as part of that line, reviving a discontinued flavor. Exactly 25%!

CHICAGO - For Todd Magazine, it's as if the Super Bowl, the World Series and the Olympics are rolled into one this winter. Magazine is head of Gatorade, and the sports-drink titan is in the thick of ...

PepsiCo’s Gatorade division will launch a new low-calorie “lifestyle beverage,” G2, with the help of some well-known sports faces and a TV spot during Super Bowl XLII on Feb. 3. Derek Jeter, short ...

Serena Williams teamed up with Gatorade G2 at Hollywood's Roosevelt Hotel to select who will appear alongside her in a new national "Everyday Athletes" ad campaign for the Gatorade G2 low-calorie ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Just as each individual has their own way of making the bed or loading ...

TORONTO, ONTARIO--(Marketwire - 03/15/11) - Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.PepsiCo Canada, licensee of the Gatorade® ...

Gatorade is looking to innovate itself out of a sales slump and will spend some $30 million on product and packaging development to do so. The granddaddy of the sports-drink category is pushing ...

NEW YORK -- Despite a new marketing campaign designed to reposition and rebrand its popular Gatorade brand, PepsiCo has seen sales of the newly labeled "G" sports drink decline -- and drag down second ...

Just as each individual has their own way of making the bed or loading the dishwasher, equally controversial is the topic of which Gatorade flavor is best. Some people are team red; others go hard for ...