If you’ve spent time around children recently, you’ve probably heard phrases like Tung Tung Tung Sahur, Ballerina Cappuccina or a relentless chant of '6-7'. To most adults, it sounds irritating, ...

Recent academic studies define brain rot as a state of reduced cognitive performance, poor concentration and mental fatigue ...

If you have been near a child lately, chances are you have heard something that sounds like a WiFi router having a breakdown. From Tung Tung Tung Sahur, Ballerina Cappuccina, to the relentless chant ...

Prove you've got aura. Take this fun quiz to test your slang skills and see if you’re totally slay or just a bit mid.

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

When my son’s football team ended with a score of 6-7 a few weeks ago, I knew we would be hearing it on repeat for days. As a mom of four, including three middle-school-aged kids (and a second grader ...

Forget Pokemon cards, say adios to Yu-Gi-Oh! and move over Magic: The Gathering - there's a new trading card game that Gen Alpha is absolutely obsessed with. And it's the Italian Brainrot Trading Card ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

A new index maps 'brainrot' levels across US states, revealing which states have the most digital overstimulation. Where does Florida rank?

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...

From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a little less foggy. Doomscrolling has taken over our screen time, and ...