The Generation Z age group has a “specific brand relationship” with YouTube, said Peter Broad, director of global research and insights for the education company in an phone interview.

The US Surgeon General recently declared loneliness an epidemic, and Gen Zers are feeling it most — at twice the rate of senior citizens. Experts partly blame the false connections of social … ...

And the audience they’d most like to reach, people under about 26 of Gen Z and the Alpha Generation, mostly want to watch (sometimes very) ... like on YouTube, Instagram’s Reels, and ...

Z youth, gaming reflects a deeper shift in how careers are being re-imagined toward self-expression, digital identity, ...

Meet Generation Z, the digital natives redefining the world of digital content. Born between 1995 and 2009, this group isn't just watching content—they're creating it. With 83% identifying as ...

Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that ...

Generation Z is taking over. In the rich world there are at least 250m people born between 1997 and 2012. About half are now in a job. In the average American workplace, the number of Gen Z-ers ...