Cookies have enabled the growth and success of many digital marketing and sales efforts across the internet. In the physical world, marketers rarely -- if ever -- knew exactly how many people actually ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Google has changed its Web cookie privacy policy to address a common complaint by privacy advocates that information about Web surfers’ activities is retained too long by the search giant. Cookies are ...

Google delayed its removal of third-party cookies on Chrome until 2025 and cited industry and regulatory pushback as its reasoning.

Third-party cookie deprecation truly is a tale of “The Boy Who Cried Wolf.” After delaying its self-imposed deadline to drop cookies on Chrome twice, Google announced on Tuesday it will push its ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

Google’s announcement Monday that it won’t kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had ...

Cookie consent banner reform faces a decisive vote: Google lobbied the EU Council into removing Article 88b, the provision ...

Google is cancelling its plans to kill off third-party cookies in Chrome, it said in a blog post on Monday. The decision comes after four years trying to appease both ...

An Internet Cold War has been raging behind the screens of consumers while they blithely search for products, watch videos and scan social media. Since Google announced the impending end of its ...

Five things you need to know according to Ana Crandell, Vice President of Media Services, Lopez Negrete Communications, Julian Chadwick, CEO, Founder at Zenda, Cristian Figoli - Chief Product Officer ...

Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the technology ...