First impressions are everything–and they used to be easy to track. Before Google Instant, advertisers could monitor “impressions,” or how many views an ad gets, by following the number of searches or ...

When I sneeze, everyone knows about it. The resulting shockwave wobbles windows, awakens sleeping animals, and sets nearby humans on edge. My partner, who sneezes like a vole hiccuping, insists I do ...

A sneeze seems like a simple thing—especially since it’s so common—but it’s a complex neurological phenomenon that occurs for a multitude of different reasons. Sneezing, technically known as ...