Gwyneth Paltrow's Goop is refocusing, a new report says. In doubling down on beauty, fashion, and food, Goop is laying off 18% of its staff, the report said. The brand, which spawned several celebrity ...

Gwyneth Paltrow's wellness brand Goop is reportedly laying off a part of its workforce as the company pivots to AI.

My first thought after biting into the falafel and hummus wrap from Gwyneth Paltrow’s just-opened Goop Kitchen: Is there anything this woman can’t do well? Photograph: Courtes ...

When Gwyneth Paltrow created goop, it was a weekly e-mail newsletter providing divisive advice back in 2008, but today, it has expanded into the beauty, fashion, wellness, and fitness world. Most ...

Gwyneth Paltrow’s wellness brand, Goop, has continued to lay off more staff due to an ongoing ‘pivot to AI workflow’. In late ...

“People will ask you what you’re doing," the Goop maven said.

Layoffs are shaking up the staff at Gwyneth Paltrow's Goop as the company pivots to an A.I. workflow ... according to reports ...

Gwyneth Paltrow is launching good.clean.goop skincare at Target and Amazon. Here’s why the queen of quiet luxury is going down market. The move is raising some eyebrows. After all, Goop founder and ...

Quite a few people seemed to be stunned Wednesday when Goop, Gwyneth Paltrow's wellness brand known for its outlandish and expensive luxury products, posted that it was planning to sell a high-end ...

The team behind her lifestyle brand tried out a viral TikTok trend on their boss Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff ...

Like the obscure wellness tricks the company touts, the departure of ex-Goop boss Elise Loehnen remains a mystery. On Tuesday, Goop’s former chief content officer posted to Instagram about the ...