March 27, 2024 - The Office of Inspector General (OIG) recently released Advisory Opinion 23-15, approving a consultant's request to offer gift card incentives to customers that referred its services ...

Health care organizations working with marketers, independent sales representatives, advertising, and other consulting support to promote sales of products or services received welcomed news that ...

Everything about the American healthcare system changed 15 years ago when the Affordable Care Act (ACA) was signed into law. Perhaps the most significant health policy of our time, it revolutionized ...

I am concerned about the marketing strategies some retail-based health clinics use. Clinicians are encouraged to stroll through the aisles wearing lab coats and asking shoppers about their health-care ...

Marketing experts can't control the AI algorithm. But health care leaders aren't "comfortably ceding" their brands just yet.

Healthcare marketing does not fail because the tactics are ineffective. It fails when those tactics are disconnected from ...

This article is a co-publication with HEALTH CARE un-covered, a website about the health insurance industry. It is available at wendellpotter.substack.com. Jayne Kleinman is bombarded with Medicare ...

The healthcare industry has undergone a massive transformation in recent years and is growing at a rapid pace. By 2028, the global healthcare market is projected to reach $665.37 billion. With ...

Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to ...

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