Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

The death last year of J. Wayne Cranford marked the end of an era in the history of advertising agencies in Arkansas. Founded in 1961, the Cranford Johnson Agency was the largest in the state, ...

Phil Kotler recently celebrated his 90th birthday—an impressive feat on its own. Equally impressive is that few have impacted marketing as Phil has. An economist by training, he has evolved into a ...

In their joint presentation titled 'Acts Not Ads', Bali, who is vice-president of Procter & Gamble Asia, and Thomas, chairman and CEO of BBDO Asia, Middle East and Africa cum chairman of Proximity ...

In today’s highly interconnected world, the path to brand excellence has witnessed a visible evolution. The most effective brands have evolved, from being simple product suppliers to actual creators ...