Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased ...

Google is expanding its AI Max advertising product — which goes beyond keyword-based campaigns and connects ads to AI ...

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for ...

The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored ...

Hilton Hotels is seeing significant bumps in conversion rates and return on investment (ROI) by integrating Google Hotel Ads into its advertising budget. Unlike other Google advertising products, ...

Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins, reviews and customer ...