The new identity looks like a simple design update. It serves as a succession plan for the world’s most famous product.
The 140-year-old brand rebuilt its entire visual system, and the reason sits closer to the balance sheet than the shelf.
The iconic Coca-Cola branding has been given a refresh with the aim of unifying the identity across its many territories and touchpoints. The brief given to agency Jones Knowles Ritchie was: make Cola ...
Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...
As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...
Coca-Cola stock rose 0.69% after the company unveiled an AI-driven global rebrand ahead of its July 28 earnings report.
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