IF SCENT IS the strongest form of memory, then it’s what will largely drive the impression you leave behind after exiting a room. This is why we wear cologne, no matter the season. But whether it’s ...

AXE reports on the differences between cologne, deodorant, and body spray, emphasizing their unique roles in scent layering ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...

When it comes to perfume application, spritzing more isn't always the answer to making it last longer. For instance, someone doused in fragrance may walk past you and exude a strong scent, but that ...

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Q: Is there a proper way to apply men’s cologne? I get different answers when I ask. — M.B., Surry A: There is no exact science to applying cologne. Men generally think of cologne in two ways: one, as ...

First, a simple tip to keep in mind: Your arm’s length away (hold both of your arms out to either side) is your maximum smellable distance. Inside that, people should first be able to notice your ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...