In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

Creating a mission statement isn't just corporate nonsense translated to personal life. After years of tweaking mine and helping friends figure out theirs, what makes the difference is treating it ...

In my book The Undefeated Mind I make the argument that articulating to ourselves and living by a personal mission statement describing the broadest type of value, or contribution, we want to make to ...

A mission statement should shape the product, the decisions your people make, the experience you create and the feeling a customer is left.