When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Loyalty. It’s in short supply these days, especially at retail. Where consumers could once be relied upon to express their blind devotion to a store, brand or tier through multiple purchases a season, ...

After getting more insight into customer behaviors and habits, the company has seen penetration rates at some sites that are well above the industry average.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...