What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Human behaviour is an enigma that fascinates many scientists. And there has been much discussion over the role of probability in explaining how our minds work. Probability is a mathematical framework ...

To better understand human cognition, scientists trained a large language model on 10 million psychology experiment questions. It now answers questions much like we do. By Carl Zimmer Companies like ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Social psychologists are interested in trust because it allows people to interact more deeply and effectively. In particular, they seek to understand the process of developing trust and what happens ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...