Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is costing brands more than they realize.

Over the holidays my family and I took a long road trip. To help make this long trip more enjoyable, we decided to listen to stand-up comedy. We heard sets by Patton Oswald, Pete Holmes, and Dave ...

The four humor styles psychologists have studied for decades reveal why some people seem to click instantly while others ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Psychology says giving friends funny pet names may reflect social bonding, shared identity, humor, and emotional closeness. Here's what psychological research reveals.

Quote of the day by Tim Allen reminds people that communication often becomes difficult when distractions take over daily ...

Sharing a similar, positive sense of humor appears to boost the chances of a successful romantic connection during the early ...

As C&EN is largely made of editors and writers, many on our team spend a lot of time thinking about scientific communication. Much of our working day revolves around how to communicate complex ...

Take a relatable look at the humorous misunderstandings that can happen between parents and children. Explore the "selective hearing" moments that many families share. Roberts and Kavanaugh just broke ...