Unilever-owned deodorant brand Lynx has always tapped into humour within its marketing materials, creating iconic adverts ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...

Online retailer FreshDirect and other food retailers, as they do every year, on Tuesday sought to leverage April Fools' Day in some humorous marketing campaigns. In an email to customers sent out on ...

With innovation transforming the face of almost every sector of the economy, advertising is no different. In the age of modern globalization, the new and improved methods of advertising are proving to ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Miniature golf and entertainment chain Puttshack has teed up a U.S. growth plan that relies in part on humorous marketing to help explain its high-tech offerings and woo customers to new locations.