Never judge a frying pan by its pricetag.

About a year ago, Ikea broke the rule book with an ad campaign that showed its products being ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

Ikea’s latest campaign from ad agency Mother London flips the usual January sales script by hiding prices and spotlighting ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: IKEA Thailand Ikea has released a series of poignant ads, raising awareness of the recent ...

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement. The advertisement reads "peeing on this ad may change your life." The page doubles as a ...

The company has run a peaceful ad showing college dorms gently being made up, as muted and distinctive sounds provide immense satisfaction. Why has the company created an ad that runs a real risk of ...

The cheese grater jokes will eventually die down, so Ikea’s Bulgaria stores this week quickly joined the fun of teasing Apple for its new Mac Pro. The Ikea ads feature, of course, a four-sided metal ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. [object Event] People’s ...