“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Your computer network's Internet Protocol (IP) address identifies its location in cyberspace when someone sends email or other data to you over the Internet. An IP address can also identify your ...

ProtonMail has been busted holding onto the IP addresses of a French climate activity, as well as their browser fingerprint -- after Swiss authorities requested the data. VIEW GALLERY - 3 IMAGES ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

In this eBook, you’ll be guided through how reverse IP tracking helps deliver more revenue and instantly generates hot leads. Data and Insights, Strategy and Evolution In this eBook, you’ll be guided ...

A new study has raised serious questions about the way online businesses are modelled, suggesting that the management information being passed around many UK e-businesses is “fundamentally flawed”.