In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

U.K. broadcaster ITV increased its external revenues by a strong 28% for the nine months ending Sept. 30, 2021, according to a trading statement that did not include profit and loss calculations, ...

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

cinch, the UK’s online car sales platform, will be the first-ever sponsor of new musical game show, Walk The Line, which starts on ITV and ITV Hub at 8pm this Sunday, and will air every night until ...

U.K. broadcaster ITV has taken rapid strides towards meeting its mental and physical health goals and has revealed ambitious plans for more. ITV’s 2021 Social Purpose Impact Report shows that ITV ...

For the upcoming eighth series of the hit dating show, Reddit and ITV have capitalized on the 74,000-strong Love Island community by making Reddit an official fan partner. The u/LoveIsland Reddit ...

The Co-operative Group has signed its biggest sponsorship deal to date by becoming the official broadcast sponsor of ITV national weather. The 12-month deal, announced today (13 December), will give ...