Those that know me have probably seen that I have an odd passion for the economics of online offers, that is, trying to understand and explain why certain offers do well and what it takes for an offer ...

We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they ...

Intent-Based Promotions autonomously optimizes promotion spend by synchronizing ecommerce brands’ business goals with real-time shopper intent, preventing customer journey abandonment and increasing ...