More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.

Aisha Rawji’s fashion company KYNAH (pronounced “KYE-NAH”) traces its roots to an unconventional business she observed during her childhood. The model was simple, if a little onerous. Rawji’s mother, ...

Indian fashion is having its moment. Storied names, with corporate funding and increased demand, are exploring new frontiers, ...

In the absence of malls and flagship stores, pavement markets became unlikely classrooms where we learnt to recognise fabric, construction and design through the thrill of the hunt ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

In a video that has since gone viral on social media, a group of men gather on a dusty street in India’s southern Karnataka state. Carrying saffron-colored flags and matching scarves, the men chant ...

To receive the Vogue Business newsletter, sign up here. The Indian menswear sector is often overlooked by international brands, reduced to a few staple products like jeans and polo shirts. But a new ...

Whether shoppers want to purchase traditional Indian clothing for themselves or family members, or a shop owner wants to buy items in bulk to sell in their store, Vikas Chopra likes to make that his ...

The StyleBuddy affiliate program allows participants to earn big commissions, work from anywhere, and be their own ...

MUMBAI/LONDON (Reuters) -Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start international sales of India-made Shein-branded clothes within ...

NEW DELHI (Reuters) -India's overhaul of consumer tax stands to make everything from soaps to luxury SUVs cheaper, but global fashion brands such as Zara, Levi Strauss and Lacoste have been spooked by ...

Clothing in ancient India spoke not just about the fabrics, but it also related to power, societal status, wealth, caste, occupation, and an individual's regional identity. From donning expensive and ...