When Abijith Varughese, 28, of Kerala, India, started shopping for his wedding outfit, he knew just where to begin — Hicksville. “We’re visiting from India — we heard about this store from our friends ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

Whether shoppers want to purchase traditional Indian clothing for themselves or family members, or a shop owner wants to buy items in bulk to sell in their store, Vikas Chopra likes to make that his ...

Let's take a look at some ancient Indian royal vs commoner clothing.

Aisha Rawji’s fashion company KYNAH (pronounced “KYE-NAH”) traces its roots to an unconventional business she observed during her childhood. The model was simple, if a little onerous. Rawji’s mother, ...

Riya Collective, a rental startup targeting Indian women living abroad, has raised seed funding from Y Combinator to grow its business. The startup sources a variety of up-and-comer and high-end ...

You’re invited to your first Indian wedding, and you’re not quite sure what to wear. Dressing for the many vibrant functions of a multi-day Indian celebration can feel overwhelming—especially if ...

More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.

Starting with just two sewing machines on a small balcony, this Indian designer built a Rs 1,400 crore fashion empire after ...

During Donald Trump’s recent state visit to India, the US president’s daughter Ivanka displayed some fashion diplomacy: she wore a trouser and jacket ‘sherwani’ ensemble made from white handwoven ...

Zudio becomes the first Indian clothing brand to generate $1 billion in annual revenue, driven by rapid store expansion, affordable fashion, and strong demand across tier-2 and tier-3 cities.