They’re worth a ring’s weight in gold. Instagram has announced the launch of its Rings awards, a program made to celebrate the creativity of the more than three billion monthly active users on the ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

Three young HVACR influencers talk about what they do on social media platforms to interest young people in HVACR.

It's a clever bait-and-switch tactic.

From home-cooked meals to gourmet creations, these Black cooks and culinary artists are causing a stir on social media. They are guilty of tantalizing taste buds across their Instagram platforms, ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on ...

Instagram influencers often lead glamorous lifestyles—in fact, that’s kind of their whole thing. But where does the money come from to live in luxury? Influencers can earn income in a number of ways, ...

The content creator shared an open statement to her Instagram account on Jan. 23 ...