The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its ...

“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

Danica Patrick's involvement in GoDaddy's edgy Super Bowl commercials, particularly the daring 2009 ad, has ignited fresh ...

Unlike the internet we all know with social media apps ... Growing consumer demand for sustainable practices continues, making green marketing strategies a differentiator, especially with younger ...

That change quickly became a headache for nonprofits that buy Google search ads to find donors. Other outfits, they discovered, were using their trademarks in order to draw internet traffic.