Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

In his new role, Jarno Middelbosch will focus on strengthening brand visibility, supporting commercial growth, and ...

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t ...

Without a high cultural IQ, it's easy for international marketing to go wrong. International expansion is one obvious way businesses can increase sales: New markets lead to new customers. For many, ...

Brand USA is launching a major new online platform giving members extensive research and insights into key international markets as they return to global marketing. Called the International Pavilion, ...

The NFL continues to expand its Global Markets Program, as the New Orleans Saints have gained approval from the International Committee at the Spring Meeting to be one of the new clubs to participate.

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home ...