From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From left to right: Yuuki (bassist and lyricist), Yuna (drums), Mana (lead vocals and keys) and Kana (guitar).

If you buy something through my links, I may earn a commission. Beanies are a staple in my cold weather looks. They keep you warm and look cute, plus you don’t have to do your hair! Shop these ...

Japan’s women are being held back by pressure from men to be cute, rather than capable, the wife of Japan’s prime minister said in an interview. "Men’s thinking has not changed," 54-year-old Akie Abe ...

If you buy something through my links, I may earn a commission. Beanies are a staple in my cold weather looks. They keep you warm and look cute, plus you don’t have to do your hair! 😉 Shop these ...

For some reason, the Japanese Internet just loves polling its readers about a variety of (often mundane) topics in the form of surveys, polls, and other data collection methods. One of the biggest ...

With the explosion of boutique fitness in the 2010s and the mushroom cloud of athleisure that quickly followed, there is no shortage of expressive activewear on the market, from the scrunchie down to ...

Manalovesall things colorful and cute — to a certain extent. As she gives me a tour of her bedroom via Zoom, the Tokyo-based singer and lead vocalist of the Japanese pop band CHAI points to a figurine ...