Kayak wants to present a single brand in every market, but an upbeat musical ad that works in France might not resonate with customers in the U.S., and Kayak could lose brand awareness if customers ...

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. In an advertising world that’s strayed from comedy in recent years, Kayak has stayed the ...

The Kayak.com travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every day. After discovering earlier this year that 68% ...

In an interview about the ad platform and acquisition ambitions, Hafner said he wanted to make sure that Kayak's consumers "had the ability to turn off" display advertising prompted by a user's search ...

Photo Caption: Kayak touts its airfare-forecasting features in its first TV ad to run in the U.S. in the past 18 months. Pictured is a still from the ad, 'Kayak Trend Forecaster.' In mid-2015 Kayak ...

Kayak says it will stop advertising on TLC's "All-American Muslim" not because of pressure from conservatives, but, in the words of Kayak's chief marketing officer, because the show "sucked." Hardware ...

Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com ...

Robert Birge, chief marketing officer of Kayak, the travel search site, posted a note apologizing to customers for withdrawing his advertising from the TLC show All-American Muslim following a boycott ...

Kayak pulls ads from "All-American Muslim"; Paris Jackson talks to Ellen DeGeneres.. Kayak Pulls Ads from 'All-American Muslim': " Kayak.com has decided it will not run ads for the second season of ...

Travel website Kayak.com has removed all advertising from TLC's new program. Dec. 15, 2011— -- Travel website Kayak.com will remove all advertising from TLC's new reality-TV program "All American ...