If you want your law firm to stand out from the competition online and connect with potential clients, it all starts with keyword phrases. Your keyword phrases are the backbone of any successful SEO ...

We talk all the time about keywords. When the search engine marketing industry talks about keywords, you’ll frequently hear the terms “head,” “torso,” and “tail” to describe the amount of volume that ...

Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with search engine optimization (SEO) can tell you about the importance of keywords. Optimizing for a specific keyword or ...

Basic practice when optimizing for more then one keyword phrase is to have a specific page for each phrase you want to optimize for. If you want to stretch it, you may be able to optimize for up to ...

There is an interesting paid search thread over at WebmasterWorld on the topic of using match types. For newbies, match types basically give you the ability to tell how specific or broad you want ...

You may be able to come up with enough keyword ideas on which to base new content on your website for quite some time. However, competing sites can also be valuable sources for new keyword ideas. If a ...

Google’s John Mueller answered a question about whether a generic Top Level Domain (gTLD) with a keyword in it offered any ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...