Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Join Josh and Ollie from Korean Englishman as they dive into the world of K-beauty and K-fashion at Seoul Fashion Week, with an exclusive behind-the-scenes experience courtesy of leading Korean beauty ...

These Korean beauty essentials are the next best thing to hit your stash — starting at just $8.

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

The consistency of this sheer, buildable water blush is ideal for all seasons — and so is the glow.

It can be applied to your whole face—even under your eyes.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...