CHINO, Calif. -- If having a signature shoe ultimately costs 16-year-old LaMelo Ball his NCAA eligibility, his father, LaVar Ball, isn't worried about it. Given a choice between one or the other, ...

Once upon a time, there was a talented basketball player named Lonzo Ball, who had a very loud father named LaVar Ball. Lonzo was one of the top talents of the 2017 NBA Draft, but that wasn't enough ...

*Nike, Adidas and Under Armour were reportedly prepared to offer UCLA point guard Lonzo Ball a $10 million shoe contract, but his father, LaVar Ball, wanted a “more lucrative” deal, per bleacherreport ...

Lonzo Ball was such a good player in college that even Nike founder Phil Knight was impressed and even had an eye on signing the then-UCLA point guard. However, when Lonzo's father LaVar went on ...

For the most part, it's a fool's errand to try to figure out why one athlete has a mostly injury-free career and another has his career largely derailed by one ailment after another. Lonzo Ball, ...

Big Baller Brand is apparently still making sneakers, and on Sunday, LaVar Ball presented his son, Lonzo Ball, with a new pair as his birthday present.

Cleveland Cavaliers guard Lonzo Ball reacted to new Big Baller Brand basketball shoes before an NBA game against the Milwaukee Bucks.