Law firms, like any other business, need to market themselves in order to attract clients and grow their practice. In today's digital age, having an online presence is crucial for any law firm to ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Lead magnets motivate prospects to share contact information in exchange for value A lead magnet is not a sales pitch, it’s a useful resource to attract potential new leads There are a variety of ...

The list highlights the trends, tools, and tactics businesses can use to generate new case leads in the coming year. ODENTON, MD, UNITED STATES, November 2, 2023 ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

Did you know that digital marketing budgets are increasing year over year? In 2022, digital marketing spend increased by 15.6% from the $521.02 billion spent in 2021. Compare that to traditional ...

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social ...

In August, the House of Delegates passed changes to the ABA Model Rules of Professional Conduct modernizing the rules as they relate to the oft-confusing issues of lawyer marketing, advertising and ...