B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...

You already know that lead nurturing is a critical part of your marketing strategy, since it allows you to develop relationships with your leads, provide them with educational resources, and ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...