LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

B2B Paid Media Agency Osric Digital formalizes its LinkedIn Ads service line focused on SaaS, fintech, and B2B ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...

The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year ...

Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities ...

B2B lead generation on LinkedIn requires precision, not volume. Here's how a LinkedIn lead-generation agency builds the ...

Most B2B companies can't connect LinkedIn ad spend to revenue. Here's the attribution framework, CRM setup, and reporting ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API ...

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric ...

Tension: B2B marketers chase vanity metrics and broad reach while the platform quietly reveals exactly who matters most. Noise: The obsession with AI-generated content at scale drowns out the ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...