"You're building this community of people that are following a personality. To have a big viewership, you've got to engage with those people." ...

Harry Luu, who cultivates and sells rare plants, brought in $42,000 in one day by streaming on a platform called Palmstreet.

There is nothing accidental about Dianne Medina’s rise to becoming one of the country’s most trusted online live sellers. She may have first introduced herself to the public over a decade ago as an ...

Will China’s livestreaming selling trend finally arrive on U.S. soil? Livestream shopping platform ShopShops definitely hopes so. As a part of its expansion strategy, the New York-based start-up is ...

Tinny music plays in a dimly lit basement as we watch a teenager pull football shirts off a nearby clothing rack and hold them up to the camera. He describes each item monotonously — the team, season, ...

The ideal candidate must have live hosting experience via TikTok and/or luxury sales experience. As a TikTok Live Host, they will lead weekly livestreams via TikTok Shop, showcasing pre-loved designer ...

Durian vendors in Singapore are taking their business online, with at least one live seller on TikTok Shop reporting six-figure sales during the peak harvest season. Raay Lim, 32, made his ...

Every time Jennifer Ortakales Dawkins publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to ...

The founders of Upmesh were building a game on top of Twitch’s API when they realized something about another group of livestreamers. Even though selling through Facebook Live has been gaining ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Danielle Li believes the live-streaming e-commerce platform ...