There is something service-area businesses have that other businesses don’t, and that’s their very own Google business listing and ad type: Local Services by Google, which rolled out in the ...

Consumers rely on local search to find the products and services they need, in a convenient location. Healthcare is no exception – 77 percent of online health seekers start at search engines.

Spam in the local search space appears to have moved into another area that Google is unable to police actively.

Increase your chances of being included in the Google’s Local Pack by learning the 25 local search ranking signals you need to optimize for.

After working with local businesses across the country and analyzing campaign performance, I’ve identified five content pillars that consistently deliver results.

Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business passed the license check or not ...