Media buying leaders from IPG Mediabrands, Publicis, Denstsu and Sage Media Planning will tackle optimizing multiplatform TV advertising locally and regionally, along with their forecast for ’26, in a ...

Traditional TV viewing is down dramatically due to streaming, but local TV is still getting the bulk of ad spending by candidates and issue advertisers.

With cable television losing subscribers and viewers. Car dealerships, small retailers and even political candidates are looking at local CTV to reach consumers.

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

As Nexstar and Tegna gobble up more stations, broadcasters don't want to sit on the sidelines. Will the FCC let the Big Four ...

One of the nation’s most prominent TV companies intends to — finally — stop selling local commercials based on long-used TV ratings. NBCUniversal announced in 2019 that planned to shift all ...

Reasons You Should Be Advertising on Local TV. Small-business owners often consider TV advertising outside the realm of possibilities because of the costs. It can cost around $10,000 to $25,000 as ...

On a percentage basis, local television advertising spending looks to drop the most among 17 identified media verticals—down 18.07% next year. On the other side of the continuum, video/OTT is ...

Comcast’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.

Local advertising is a marketing strategy that allows small businesses to promote their brands in a way that prioritizes community relationships.

A new website celebrates the spirit of quirky TV commercials produced by local businesses.

CHANTILLY, Va.—BIA Advisory Services is forecasting a strong U.S. local ad market in 2022, growing by 10.1% to $161.5 billion as mobile advertising spending surpasses direct mail for the first time ...