By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

Looking back, we can safely say 2021 was a banner year for location technology. Many companies started discovering and testing the benefits of knowing where assets are located, analyzing how they move ...

LBS can be split into two key segments. The first segment, most visible in North America, is the capability to provide enhanced emergency services to mobile wireless users. Surveys of U.S. mobile ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Amazon Web Services Inc. today introduced the preview version of Amazon Location Service, a new offering in its cloud platform that enables companies to add location-based capabilities such as package ...

Over the last decade, geospatial and location-based technologies have steadily moved from niche tools to essential components of modern business and public-sector operations. Organizations across ...

Brands have been using location-based data for years to improve customer experience. Here's how. According to 451 Research, location-based data can help marketers and brands provide better experiences ...

With Amazon Location Service, customers can embed location functionality in their applications using data from location-based service (LBS) providers Esri and HERE Technologies to provide maps, points ...