We explain the different types of logo and when to use each one.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our ...

Next we come to a David vs Goliath-style clash of similar logos within the same sector: Seattle-born, global coffee giant ...

Even though these popular restaurant logos are instantly recognizable, you might not have spotted some of the hidden meanings ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

Player logos aren’t just decoration anymore — they’re identity systems. When done right, they tell a story in a split second. And in a game where attention is the most valuable currency of all, that ...