Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

In a recent article, Judd Marcello, former EVP of Global Marketing at Cheetah Digital and current EVP & CMO at Conexiom, suggested that there is “ no customer journey” and so marketers should stop ...

For example, if you implement a rewards program and don’t see a meaningful increase in sales, you can analyze your data to identify what’s not working. If your loyalty program members are making only ...

Recent reports highlight how leading brands are moving beyond name recognition to focus on trust, meaningfulness, and uniqueness to secure long-term loyalty. Examples range from Applebee’s and IHOP’s ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...