The International Cricket Council (ICC) announced an exciting new partnership with MRF Tyres of India which extends to the ICC Cricket World Cup 2015. As one of the world's leading manufacturers of ...

ICC Cricket World Cup Trophy unveiled, gets warm reception at a grand event in Chennai Popular Indian tyre manufacturer, MRF Limited has announced its association as the global partner for ICC Cricket ...

The International Cricket Council (ICC) and MRF Tyres, a market leader in automotive tyres, today announced a four-year deal which confirms MRF Tyres as a Global Partner for ICC events from 2016-20.

In launching its first line of luxury tyres, MRF is banking on the familiarity that it has built with consumers and on its partnership with cricket to extend its equity to a new brand. T E Narasimhan ...

Mumbai: Ace cricketer Sachin Tendulkar has launched a real-time app conceived, created and hosted by leading tyre-maker MRF for fans to cheer the Indian team at the World Cup that started Saturday.

The International Cricket Council (ICC) and MRF Tyres, a market leader in automotive tyres, on Wednesday announced a four-year deal which confirms the latter as a global partner for world cricket ...

A partnership that started in the mid-1990s didn't even know what it was going to become in future. "MRF" which stand for "Madras Rubber Factory" opted to sponsor a certain Sachin Tendulkar, a young ...

New Delhi: MRF Tyres has consistently demonstrated a sharp understanding of sports marketing, especially when it comes to brand endorsements in cricket. Over the decades, MRF has carefully chosen ...

Chennai: The MRF Pace Foundation Tuesday inked an agreement with the Board of Control for Cricket in India (BCCI) which will send pace bowlers with potential to the academy for training under former ...