At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Enfocus, the leader in affordable, flexible automation tools for the printing industry, has partnered with AccuZIP, a recognized leader in data quality solutions, to develop a powerful new integration ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

One California voter tweeted: “‘Help me fight climate change’ says the campaign mailer going straight into the recycle bin.” Then there’s the Facebook user who called “snail mail” campaign fliers ...

(NEXSTAR) — Election season is upon us once again, and with it: a plethora of campaign yard signs and TV ads, political text messages, and fliers of varying sizes stuffed in your mailbox. The U.S.

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...