Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...
It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...
NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, and developer of the award-winning YouCam ...
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Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...
STRYX is a new men’s corrective cosmetics company on a mission to help guys look their best using corrective cosmetic and skincare products. When I first conceived the idea of reporting on make-up for ...
Gender-neutral brands like The Ordinary and Non Gender Specific have registered significant growth in male-identifying customers. However, in major markets like the UK, most skincare brands targeted ...
Welcome to GQ's New Masculinity issue, an exploration of the ways that traditional notions of masculinity are being challenged, evolved, and overturned. Read more about the issue from GQ ...
Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...
The innovative AI and AR-powered solution allows YouCam Makeup users to virtually try-on different facial hair styles in seconds through their smartphones. NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...
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