Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

In the 2013 science fiction film Her, set in the near future, a lonely writer named Theodore develops an unexpected and profound relationship with an artificially intelligent virtual assistant ...

According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is ...

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...