Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Market research firm IDC expects worldwide revenue for small and midsized business (SMB) marketing campaign management software to grow from $8.5 billion in 2022 to $14.9 billion in 2026, with a ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data into a usable marketing database, and finding the ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Key Features: Drag-and-Drop Editor, Advanced automation, high deliverability, contact management, and Real-time analytics.